How to launch a new, Gen-Z friendly EVP
- March 7, 2023
- Reading Time: < 1 minutes
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Among the core reasons for Henkel’s success is its dedication to its family of products and technologies. However, it faced an issue: its EVP was at risk of seeming irrelevant to Gen Z, by failing to highlight the company’s commitment to innovation. When pursuing a reevaluation of its EVP, changing consumer needs were tracked and mapped into the company’s...
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