Privacy Policy

1. Introduction

Trendforce.One is committed to protecting your personal information and privacy. When you visit our website and use our services, you entrust us with your personal information. Therefore, we take your privacy very seriously. In this privacy policy, we will explain in the clearest way possible what information we collect, how we use it, and what your rights are. Please take time to read it carefully, as it is important and will help you make informed decisions about sharing your personal information with us. If there are any terms in this privacy policy that you do not agree with, please discontinue your use of our site and services.

2. The information we collect

Trendforce.One collects and processes your personal data because you use our services and/or because you have provided us with your data. The following list contains an overview of the personal data we process:

• First and last name
• Phone number
• Email
• Work-related information
• Address data
• IP address
• Location
• Information about your activities on our website
• Internet browser
• Device type

3. How we use your information

We use your information to carry out legitimate business interests, fulfil our contract with you, or comply with any legal obligations. We use the information we collect or receive from you for the following purposes:

• Payment processing
• Sending our newsletter
• To call or email you if it is necessary to deliver our services
• To analyse your behaviour on our website to improve it and adjust the range of our products and services to your preferences
• To process your data if we are legally obliged, such as data needed for tax returns

4. Sharing your information

After receiving your consent, we will only share and disclose your information in the following situations:

• To comply with laws. We may share your information where we are legally required to do so to comply with laws, governmental requests, or legal processes.

• To protect vital interests and legal rights. We may share your information if it is necessary to investigate, prevent, or take action regarding potential violations of our policies or any illegal activities.

• Third-Party Advertisers. We may use third-party advertising companies that use information about your visits to our website and other websites that are contained in web cookies and other tracking technologies to provide you with advertisements that would be of interest to you. For more information about how we use cookies, see section 5.

• Third-party service providers. We may share your data with third-party service providers who perform services for us on our behalf and require access to your data to complete their work. Below is a list of third parties we may share your information with:

Type of service	Name of processor	Purpose of processing	Jurisdiction	Type of data
Data analysis	Google Analytics	To improve our website, for analysis and marketing purposes	The Netherlands	Website behaviour and IP address
Communication	GSuite / Gmail / Google Drive	Communication	The Netherlands	Personal details, contact and work-related data
Communication	Drift	Communication purposes	The Netherlands	Personal details and contact details
Contact management	Sharpspring	Contact management (CRM)	The Netherlands	Personal details, contact and work-related data
Sales	Speakers Academy	Processing of bookings/lectures	The Netherlands	Personal details, contact and work-related data
Marketing	ActiveCampaign	Sending targeted and relevant emails	The Netherlands	Personal details, preferences, contact and work-related data
Marketing	Google AdWords	Marketing	The Netherlands	Email address
Marketing	Facebook	Marketing	The Netherlands	Website behaviour, IP address and email address
Marketing	LinkedIn	Marketing	The Netherlands	Website behaviour, IP address and email address
Hosting	TransIP	Website hosting	The Netherlands	Log data

• With your consent. We may share your personal information for any other purpose only with your explicit consent.

5. How we use cookies

We may use cookies and other tracking technologies to collect and store your data. A cookie is a small text file that is stored in your browser, tablet, or smartphone when you first visit our website. Trendforce.One uses functional, analytical, and tracking cookies. These cookies make sure that the website functions properly and that your preferred settings are stored. In addition, cookies are used for website optimisation. We also use cookies to track your surfing behaviour so that we can offer you advertisements and customised content. 

When you visited our website for the first time, you were informed about these cookies and were asked to accept them. You may opt out of cookies by changing the settings in your internet browser to no longer store cookies. You can also delete all previously stored cookies in your browser. Trendforce.One also uses third-party cookies, such as by advertisers and/or social media networks. You can find an overview of the third-party cookies we use below:

5.1) The ActiveCampaign cookie

When you voluntarily send us your personal information, thereby indicating that you want to receive more information with free content about trends and/or commercial offers and that we may use your data to do this, you give us permission to track your behaviour on our website and to follow, record, and link to your personal data via the ActiveCampaign tracking cookie. This enables us to send you relevant content and/or commercial offers based on your behaviour on our website. The ActiveCampaign tracking cookie changes from a cookie that collects anonymous data to a cookie that collects personal data for marketing purposes.

6. Transfer of your information

Your information may be transferred, stored, and processed in countries other than your own. Please be aware that your information may be transferred, stored, and processed by us in our facilities and by the third parties we share your information with, as explained in section 4 and 5. We will take all necessary measures to protect your information in accordance with this privacy policy and applicable laws.

7. Retention of information

Trendforce.One will not store your personal information for any longer than it is necessary to fulfil the purposes for which your data was collected. We retain your information for the following periods of time:

Type of personal data	Retention period	Purpose
Personal details	15 years if there is no further contact after a request, newsletter subscription, download, etc.	Analysis and marketing.
Information about your activities on our website and internet browser and device type	50 months, but reset with new activity.	Analysis and marketing.
Information for entering into an agreement	As long as the agreement is in force, plus 15 years.	It is necessary for the proper execution of the agreement and our business operations

8. Keeping your information safe

Trendforce.One aims to protect your personal information through a system of technical and organisational security measures. We take the protection of your data very seriously and have implemented appropriate measures to prevent abuse, loss, unauthorised access, unwanted disclosure, and unauthorised changes. However, we cannot guarantee that the internet itself is 100 per cent secure, and even though we will try our best to protect your information, the transmission of personal data to and from our website is at your own risk. Therefore, you should only access our website within a secure environment.

9. Collecting information from minors

Trendforce.One does not knowingly market to or collect data from children under the age of 18. By using our website, you are indicating that you are at least 18 or that you are a guardian or parent of a minor who has your permission to use our website. If we discover that we have collected personal information from a user under the age of 18, we will delete their account and take action to delete their data. If you believe we have collected personal information from a minor without permission, please contact us at richard@trendforce.one and we will take steps to remove it.

10. Automated decision-making

TrendForce.One does not use automated processing, such as computer programs or systems, to make decisions about matters that can have a significant impact on people. 

11. Your privacy rights

When you use our website, we collect information about you. With regards to this information, you can:

• Delete your information: You may ask us to delete some or all of your information.
• Change or correct your information:  You may request that we change, update, or fix your information.
• Restrict, limit, or object to use of your information: You may request that we stop using some or all of your personal information.
• Right to access and/or take your information: You may ask for a copy of your personal information.

You can send a request for any of the abovementioned actions to richard@trendforce.one. If you decide to do so, we may ask you to email a scanned copy of your passport as proof of identity. Please remember to make your passport photo, the characters inside the Machine Readable Zone (MRZ) at the bottom of the passport, the passport number, and your personal identification number black. These steps will protect your privacy. Once we receive proof of identification, we will respond within four weeks.

12. Privacy rights of California residents

Users who are residents of California may request and obtain, at no cost and once a year, information about the categories of personal information we have shared with third parties for the purposes of direct marketing, as well as the names and addresses of all third parties with which we have shared personal information in the previous calendar year. To make a request, please email richard@trendforce.one.

13. Changes to this privacy policy

We may update this policy as needed. We will indicate the updated version with a revised date, and the updated policy will be effective immediately. If we make any changes to this privacy policy, we will notify you by email or by posting a clearly visible notice on our website.

14. Contact us

If you would like to contact us about this privacy policy, you may get in touch with our Data Protection Officer, Richard van Hooijdonk at email:  Richard@trendforce.one.