Trendforce.One is committed to protecting your personal information and privacy. When you visit our website and use our services, you entrust us with your personal information. Therefore, we take your privacy very seriously. In this privacy policy, we will explain in the clearest way possible what information we collect, how we use it, and what your rights are. Please take time to read it carefully, as it is important and will help you make informed decisions about sharing your personal information with us. If there are any terms in this privacy policy that you do not agree with, please discontinue your use of our site and services.
Trendforce.One collects and processes your personal data because you use our services and/or because you have provided us with your data. The following list contains an overview of the personal data we process:
We use your information to carry out legitimate business interests, fulfil our contract with you, or comply with any legal obligations. We use the information we collect or receive from you for the following purposes:
After receiving your consent, we will only share and disclose your information in the following situations:
| Type of service | Name of processor | Purpose of processing | Jurisdiction | Type of data |
| Data analysis | Google Analytics | To improve our website, for analysis and marketing purposes | The Netherlands | Website behaviour and IP address |
| Communication | GSuite / Gmail / Google Drive | Communication | The Netherlands | Personal details, contact and work-related data |
| Communication | Drift | Communication purposes | The Netherlands | Personal details and contact details |
| Contact management | Sharpspring | Contact management (CRM) | The Netherlands | Personal details, contact and work-related data |
| Sales | Speakers Academy | Processing of bookings/lectures | The Netherlands | Personal details, contact and work-related data |
| Marketing | ActiveCampaign | Sending targeted and relevant emails | The Netherlands | Personal details, preferences, contact and work-related data |
| Marketing | Google AdWords | Marketing | The Netherlands | Email address |
| Marketing | Marketing | The Netherlands | Website behaviour, IP address and email address | |
| Marketing | Marketing | The Netherlands | Website behaviour, IP address and email address | |
| Hosting | TransIP | Website hosting | The Netherlands | Log data |
We may use cookies and other tracking technologies to collect and store your data. A cookie is a small text file that is stored in your browser, tablet, or smartphone when you first visit our website. Trendforce.One uses functional, analytical, and tracking cookies. These cookies make sure that the website functions properly and that your preferred settings are stored. In addition, cookies are used for website optimisation. We also use cookies to track your surfing behaviour so that we can offer you advertisements and customised content.
When you visited our website for the first time, you were informed about these cookies and were asked to accept them. You may opt out of cookies by changing the settings in your internet browser to no longer store cookies. You can also delete all previously stored cookies in your browser. Trendforce.One also uses third-party cookies, such as by advertisers and/or social media networks. You can find an overview of the third-party cookies we use below:
5.1) The ActiveCampaign cookie
When you voluntarily send us your personal information, thereby indicating that you want to receive more information with free content about trends and/or commercial offers and that we may use your data to do this, you give us permission to track your behaviour on our website and to follow, record, and link to your personal data via the ActiveCampaign tracking cookie. This enables us to send you relevant content and/or commercial offers based on your behaviour on our website. The ActiveCampaign tracking cookie changes from a cookie that collects anonymous data to a cookie that collects personal data for marketing purposes.
Your information may be transferred, stored, and processed in countries other than your own. Please be aware that your information may be transferred, stored, and processed by us in our facilities and by the third parties we share your information with, as explained in section 4 and 5. We will take all necessary measures to protect your information in accordance with this privacy policy and applicable laws.
Trendforce.One will not store your personal information for any longer than it is necessary to fulfil the purposes for which your data was collected. We retain your information for the following periods of time:
| Type of personal data | Retention period | Purpose |
| Personal details | 15 years if there is no further contact after a request, newsletter subscription, download, etc. | Analysis and marketing. |
| Information about your activities on our website and internet browser and device type | 50 months, but reset with new activity. | Analysis and marketing. |
| Information for entering into an agreement | As long as the agreement is in force, plus 15 years. | It is necessary for the proper execution of the agreement and our business operations |
Trendforce.One aims to protect your personal information through a system of technical and organisational security measures. We take the protection of your data very seriously and have implemented appropriate measures to prevent abuse, loss, unauthorised access, unwanted disclosure, and unauthorised changes. However, we cannot guarantee that the internet itself is 100 per cent secure, and even though we will try our best to protect your information, the transmission of personal data to and from our website is at your own risk. Therefore, you should only access our website within a secure environment.
Trendforce.One does not knowingly market to or collect data from children under the age of 18. By using our website, you are indicating that you are at least 18 or that you are a guardian or parent of a minor who has your permission to use our website. If we discover that we have collected personal information from a user under the age of 18, we will delete their account and take action to delete their data. If you believe we have collected personal information from a minor without permission, please contact us at richard@trendforce.one and we will take steps to remove it.
TrendForce.One does not use automated processing, such as computer programs or systems, to make decisions about matters that can have a significant impact on people.
When you use our website, we collect information about you. With regards to this information, you can:
You can send a request for any of the abovementioned actions to richard@trendforce.one. If you decide to do so, we may ask you to email a scanned copy of your passport as proof of identity. Please remember to make your passport photo, the characters inside the Machine Readable Zone (MRZ) at the bottom of the passport, the passport number, and your personal identification number black. These steps will protect your privacy. Once we receive proof of identification, we will respond within four weeks.
Users who are residents of California may request and obtain, at no cost and once a year, information about the categories of personal information we have shared with third parties for the purposes of direct marketing, as well as the names and addresses of all third parties with which we have shared personal information in the previous calendar year. To make a request, please email richard@trendforce.one.
We may update this policy as needed. We will indicate the updated version with a revised date, and the updated policy will be effective immediately. If we make any changes to this privacy policy, we will notify you by email or by posting a clearly visible notice on our website.
If you would like to contact us about this privacy policy, you may get in touch with our Data Protection Officer, Richard van Hooijdonk at email: Richard@trendforce.one.