An employee value proposition (EVP) is the unique set of benefits and opportunities an employee receives in return for the skills, capabilities, and experience they bring to an organisation. To improve it, companies should focus on elements like competitive compensation, career development opportunities, a positive work culture, and a healthy work-life balance. An attractive EVP can be a powerful tool for attracting and retaining top talent. It can differentiate a company from its competitors and provide a compelling reason for talented individuals to join and stay with the organisation. One of the most effective ways to improve EVP is through the use of data. Data can provide insights into what employees value most, allowing organisations to tailor their EVP to meet these needs.